01 / 04
BEFORE
DAWN
The street is still asleep. You are not. The first mile belongs to the disciplined.
Online running coaching — worldwide
It's not coaching. It's life changing.
One-to-one coaching delivered online, wherever in the world you run — from your first 5 k to the Olympic marathon.
“One of the most successful online running coaches on the planet.”
Built for first 5 Ks. sub-3 dreams. Boston qualifiers. 24-hour ultras. Olympic standards. your next PB.
0yrs
Of coaching
four decades of developing runners — much of it given for free
0+
Sub-3:00 marathons
produced by the Stazza method across the Stable
0+
Sub-2:30 finishes
and personal records at every level in between
0m
Above sea level
at the Stable's high-altitude camp in Iten, Kenya
01 Bespoke Online Coaching
One coach. One plan. Built around you.
Six steps. One athlete at a time. Every plan built from scratch on four decades of coaching.
01 — 06
-
01
Profile & Assessment
Every Stablemate starts with a comprehensive profile questionnaire and ancillary assessment — your history, strengths, weaknesses and the life you run around.
Where it all begins -
02
The Consultation
A 60–90 minute video call with the Stablemaster himself. Goals, ambitions, fears — everything on the table before a single session is written.
Face to face -
03
Personalised Roadmap
Now everything you've shared becomes the plan — built around you and your goal, charting the training blocks, peaks, recovery and races that lead there.
The road, mapped -
04
Training Sessions
Every workout is delivered through Final Surge — precise, purposeful and planned for you alone. Stazza sees what you log and answers the notes you leave on each session.
Logged and answered -
05
The Weekly Check-In
A few minutes each week to reflect together — he folds in your feedback, heads off fatigue and makes small, targeted tweaks that quietly add up.
Listening both ways -
06
The Monthly Check-In
Once a month you step back across the bigger picture — patterns in training, fatigue and recovery surface, and informed adjustments keep everything pulling toward your goal.
The longer view
Keep scrolling
From the track to round the clock
Every distance. One Stable.
Whatever the distance — there's a plan for it
02 Proof, not promises
2:46
→
2:4362
Aoife Cooke came to the Stable with a 2:46 marathon. Ten months later she ran 2:32:34 to win the Irish national title — and went on to qualify for the Tokyo Olympics.
“Through the Stable, we changed her life for the better.”
3:08
→
32:058
Ken Graham — sub-3 in ten months
2:57
→
2:5472
David Greene — fifteen minutes in nine months
03 The Stablemaster
Meet Coach Stazza.
“As a young runner, many people helped me for free. As a coach, I coached for 30+ years for free.”
John Starrett — “Stazza” to everyone who knows him — has spent four decades coaching runners. His stable stretches from Ireland and the UK through Scandinavia and mainland Europe to Kenya and the USA, racing everything from the 1500 m to marathons to 24-hour ultras.
Direct, thoughtful coaching tailored to each individual's goals — no templates, no cookie-cutter plans. And the Stable gives back: its Elite Racing Team backs emerging talent chasing championship and Olympic standards with free coaching, accommodation and support.
04 For coaches
He doesn't just coach runners. He builds coaches.
The Stazza's Stable Certified Online Running Coach course hands over the whole method — twelve modules, weekly group mentorship with Coach Stazza, and a place in the Stable's coach directory. There's even “Coaching the Coaches”, an in-person intensive alongside his elite Kenyan runners.
I
The Engine
Principles of endurance, applied physiology, three levels of periodisation and programme design, strength & conditioning, recovery and injury, environmental adaptations.
II
The Craft
Coaching psychology and communication, inclusive coaching practices, nutrition coaching, and data & performance tracking.
III
The Business
Onboarding and coaching systems, business and brand foundations, done-for-you templates and questionnaires — everything to run a real coaching practice.
“I went from full-time in the motor trade to a full-time coach managing over 70 athletes.”
“John doesn't teach from notes — he teaches from life.”
05 And on top — Kenya
Train where champions are made.
Every so often, the Stable decamps to Iten — the “Home of Champions”, perched on the Elgeyo Escarpment above the Great Rift Valley. Run camps woven straight into your coaching plan, guided by world-renowned coaches including Kenya's top distance guru John Ewoi. An add-on, not the main event — and open to all abilities.
m above sea level
Sea levelIten — Home of Champions
- ✦
Free 1:1 coaching with Stazza
One-to-one coaching with the Stablemaster himself is part of every camp.
- ✦
Elite Kenyan pacers
Daily guided runs with elite-level pacers, tailored to your level.
- ✦
Legendary training grounds
Tambach, Kipchoge Keino Stadium and Chepkoilel — the tracks of champions.
- ✦
Full board, en-suite rooms
All-inclusive stays with local organic produce — vegetarian and vegan covered.
- ✦
Massage, seminars & drills
Complimentary sports massage plus strength, nutrition and technique sessions.
- ✦
Culture & champions
Rift Valley excursions and visits inside elite Kenyan training camps.
Places are limited — camps are announced via The Stable News.
06 The Stable News
Stories from the herd.
A “hard-hitting, fast-talking running tabloid” — race reports, stablemate profiles and dispatches from around the world, written by the runners living it.
07 Watch & Listen
The Stablemaster, unfiltered.
The world-famous podcast
The Stablemaster Speaks — The Art of the Marathon.
Cinematic Pinned Reel
ScrollTrigger pin + scrub, master timeline, SplitText, Ken Burns, cross-dissolve, DrawSVG
BEFORE
02 / 04
THE
FIRE
Lungs open. Heart climbs. The threshold is a doorway, not a wall.
03 / 04
THE
GRIND
Mile after mile, the work compounds quietly. Form holds when willpower frays.
04 / 04
THE
FINISH
No ribbon required. The line was crossed the moment you refused to stop.
The race is not
won at the finish.
It is won in the dark,
on the mornings
nobody is watching.
The Stable News — running tabloid
All the news that's fit to run.
Race reports, stablemate profiles and dispatches from around the world — written by the runners living it.
01 Front page
02 Latest dispatches
Got a story to tell? The tabloid is always hungry.
From The Stable News — a hard-hitting, fast-talking running tabloid.